Expert - Michael Edwards
The fragrance family information on this site has been sourced from Michael Edwards.

It’s been said that Michael Edwards knows more about modern perfume than any man alive.

His groundbreaking book Perfume Legends: French Feminine Fragrances has won accolades all round the world and recently his remarkable contribution to the global industry was recognised with a prestigious FiFi award, the "Oscar" equivalent in the fragrance industry.

But perhaps his most outstanding achievement has been to simplify the business of shopping for fragrance. Realising that customers are drowning in new perfume launches and getting more and more confused with the number and variety on the market, he has classified more than 4,500 selective, niche "masstige" and mass-market fragrances by the way they smell. The result is the annually updated Fragrances of the World, an indispensable handbook for the industry.

Whether you stick to one ‘signature’ fragrance or match your perfume to suit your mood, it’s a fair bet that you will enjoy other fragrances from the same ‘family’. With the help of Edwards’ online guide you can instantly identify the available fragrances in your favourite family with a couple of clicks of the mouse.

"Fragrances are so much more than covetable accessories like designer shoes or bags. A great perfume is a work of art. It can lift our days, haunt our nights and create the milestones of our memories. Fragrance is liquid emotion. And that will never go out of fashion." - Michael Edwards