Pricing Policy

At World Duty Free we offer year-round savings across the store and everyone can take advantage of our airport prices regardless of where you are flying.

How much can I expect to save in your stores? 

Savings do vary by category and are as follows:

Fragrance – 20% off all fragrance and up to 40% on selected fragrances*

Champagne – 20% off all Champagne (non-vintage)*

Spirits – between 20-50% off *

Skincare & Cosmetics – you save the equivalent of VAT on these items*

Sunglasses, Watches, Jewellery & Bags - you save the equivalent of VAT on these items

*These savings on these items are compared to the Average UK High Street price where applicable.  All other items are compared to the manufactures’ RRP.

Special Offers
In addition to these everyday savings – we have many special offers and multi-buy deals running in-store across our spirits, champagne, food and confectionery categories that over ever better value.  So the more you buy, the more you save.

Duty Free prices
Duty Free is the term commonly used for products that are exempt of excise duty; these are exclusively available to international passengers who are travelling outside of the European Union.  In-store these items are identified with tickets which have a green box on them with the wording ‘Only available to passengers flying OUTSIDE the European Union’.  These items include cigarettes, machine-made cigars, rolling tobacco and a selected range of spirits.

Hasn’t duty free been abolished?
No, not for everyone.  Back in 1999 intra-EU duty free purchases were withdrawn, this meant that passengers travelling within the EU could no longer take advantage of duty free prices.  However, duty free does still exist for all passengers flying outside the European Union.

Everyone can buy
The good news for those travelling within the EU & UK, there are great many products still available to purchase including an extensive range of spirits, wine, champagne, fragrance, skincare and confectionery – in fact everything in-store is available to purchase with the exception of cigarettes, tobacco and select range of spirits designated as ‘duty free’ for those passengers flying outside the EU.  Additionally, unlike duty free purchases, there are no allowance restrictions on the amount that can be purchased for personal use.

What's the Average High Street Price?
It's our pleasure to offer you exceptional value 365 days a year. To help achieve this we survey many of our products on the UK high street. An independent company travels the country to find the products we stock at our airport stores in the shops you typically buy from week-in week-out. We aggregate these observations to create an Average High Street Price.

Where products are unavailable on the high street or were not sufficiently located, we typically then use the manufacturer's recommended retail price (RRP), where one exists. These two comparison prices are the ones we show our savings against both on our website and in-store.

Our Price Promise

We offer you exceptional year-round value across our entire product range and so our promise to you is that if you purchase anything from World Duty Free and then find the identical item cheaper on the UK high street within the next 28 days, we will happily refund the difference.


1. The product must be the same brand, size and in the same packaging as that purchased from World Duty Free.
2. Price promise applies to UK high street stores only and is not valid on products purchased from online only retailers.
3. For comparison it must be the product’s everyday price and not part of any promotion, voucher offer or limited time offer.
4. Proof of your purchase World Duty Free purchase must be provided to make a claim
5. Refunds will be provided in the form of World Duty Free Group vouchers.

Full details and terms & conditions can be found here.